Nowadays, how can you capture the attention of your buyers or sellers? By building a relationship with your clients, and teaching them to remember you. It's about communicating with them after the sale.
People buy a home based on emotions. They will also refer you to others based on their emotions and memories created as a result of their home purchase. You closed the deal, and you did a good job, maybe even a great job. So what? Your clients expect that and they should expect that, and it's just not going to "wow" them. What will be remembered most is what you did above and beyond what they expected.
One great way to go above and beyond is with a closing gift. To take it a step further, think about delivering your gift personally, one to two weeks after the closing. This approach allows you to check on your clients "to be sure everything is going okay"; and it ensures that they feel you "went the extra mile" for them! In most cases it will be a short, happy visit and a great way to reconnect with them.
Your current clients will be much more likely to give you those valuable referrals if you take a little extra time, after their closing, to show them how much they are appreciated! And when the time comes for them to buy or sale again; they are more likely to remember you! For most clients, it doesn't seem to matter how much money is spent, only whether the closing gift is useful, practical, and fits their lifestyle.
People buy a home based on emotions. They will also refer you to others based on their emotions and memories created as a result of their home purchase. You closed the deal, and you did a good job, maybe even a great job. So what? Your clients expect that and they should expect that, and it's just not going to "wow" them. What will be remembered most is what you did above and beyond what they expected.
One great way to go above and beyond is with a closing gift. To take it a step further, think about delivering your gift personally, one to two weeks after the closing. This approach allows you to check on your clients "to be sure everything is going okay"; and it ensures that they feel you "went the extra mile" for them! In most cases it will be a short, happy visit and a great way to reconnect with them.
Your current clients will be much more likely to give you those valuable referrals if you take a little extra time, after their closing, to show them how much they are appreciated! And when the time comes for them to buy or sale again; they are more likely to remember you! For most clients, it doesn't seem to matter how much money is spent, only whether the closing gift is useful, practical, and fits their lifestyle.
Mikel is the owner of http://www.UltimateHomeJournal.com - a company committed to providing the national real estate community better access to quality consumer marketing materials. To receive your free sample of the Ultimate Home Journal, go to http://www.wgya.com/UHJ/UHJ_ConstantContact.html.
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