Internet is teeming with millions of websites and fierce online marketing has created the need to adopt special tactics to get noticed in the crowd. This special optimization technique is also called SEO strategy and is quite effective in getting higher search engine ranking for the website or webpage. It helps to divert more traffic to site and that means more business revenues for the site.
Developing the Right Content
A website needs a content matter to explain about itself, the product or service, goals, business objectives, etc to the audience. Whether it is a content website, product or service marketing website, etc, content is a requisite, to development of website. The readers go through the content first before making up their minds on, concluding an online deal or not. Content plays a crucial role in influencing the audience decisions. Hence the content has to be rich, engaging and able to relate the benefits that the site offers, with the needs of the audience. Search engine also like unique content and give it higher page rankings. So the SEO strategy aims to present a content that is appreciated by both, search engine and readers.
Selecting the Right Keywords
Keywords play pivotal role in ability of a site to get higher search engine ranking. Selecting the right keywords is crucial to give more visibility to the site on the net, jam packed with millions of the other websites. The Google keyword tool helps a lot in selecting the most probable keywords that are likely to be typed in by the surfers when they are searching a specific site or webpage. SEO strategy also gives prominence on maintaining the right keyword density to get a good SEO value for the content from the search engine. Overusing the keywords spoils the SEO value of the content and it is completely ignored by the engine. Usually the safe keyword density or percentage is about 1.5% to 2%. Placing the keyword in the title and the first paragraph is important part of SEO strategy to get noticed easily and thus get higher search engine ranking. The keywords should be evenly placed through out the content body so that the search engine can easily navigate through the site without any problems.
Attracting Attention
The main aim of the SEO strategy is to attract the attention of the spider. It is a very good practice to submit the site to the popular directories because they are well accessed by the popular search engines like Google, Yahoo, and MSN. The site here gets indexed and traffic is automatically routed to it. Using the resource box efficiently helps to build links with customers and other sites. Using viral marketing techniques like advertising on social networking sites, free of cost, attracts lot of visitors to the site. As more and more visitors hit the site and stay for longer period in it, the popularity of the site increases greatly. This attracts the attention of the spider that indexes it and gives the site a higher search engine ranking.
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