Writing the business plan was a breeze, creating the marketing plan was fun, hiring your new employees went more quickly than planned, and you feel confident your small business is going to be a great success. But then you realize that while you're great at strategic planning, sales, management and finances, you're not exactly an IT expert. You know you definitely want a company website, company emails, e-commerce options, but where do you even start? Fortunately, in today's world there are many web hosting companies to help guide the way and do the technical, code-writing part for you.
Before you sign any contracts, you need to think about some essential items to find the perfect hosting service for you and your company. There are many things to consider, and you'll be able to find exactly what you need in a company if you know exactly what you need from your website.
Before you even begin your search, you'll need to come up with your domain name, as that is typically chosen when signing the web hosting contract. Choose carefully, as you'll be stuck with it for the lifespan of your website. You'll also need to know your product/service inside & out, as well as your target customer base. This will determine even what kind of website you have. For example, if you have a consulting company, then you're selling a service and have no need for ordering or online payments like a jewelry company would. When you're thinking about the website capabilities, think about your own technological capabilities as well. Do you need a company that will do everything for you, or can you do your updates, administration, etc. on your own?
When considering the best hosting company for your business, you'll also have to consider costs and service level agreements. Some companies will offer a bundled service, and some will allow you to buy components separately. Also, depending on how hands-on or hands-off you choose to be, your monthly maintenance fees will vary. Sit down and figure out exactly what your overall budget is - including start up and monthly maintenance fees. The worst thing would be to design and plan for the perfect website and then realize you can't afford it.
There are several other things to consider when choosing a web hosting service, like backups, but a good one will walk you through it. Do your research to find the best deal, best customer service, and overall best website for your company.
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