There really are three simple rules you must follow if you plan to do a little marketing on Twitter. This type of marketing can be highly effective for many people wishing to grow a business in a specific niche if it is done properly. Failing to follow certain niceties and protocols that are expected in social networking can undo all of your hard work and have you starting over at "tweet" one.
1) Don't go in with advertising guns blazing. It is called social networking not mass advertising. The audience you will find on Twitter is interested in relationship marketing and not bland, faceless, humorless marketing that we've been dealing with for years with big box department stores and mass merchandisers. Make it personal and be personable.
2) Keep it light and make it fun. Don't get too heavy or political (unless of course that is going to fuel your audience and get them riled up and ready to buy). Keep it light, but remember you are representing your products. Relationship marketing through Twitter and similar social media platforms is more informal than traditional marketing but you still need to mind your P's and Q's. You want people to follow you and read what you have to say.
3) Become engaged in the community. Twitter can be a great tool but only if your followers are willing to really pay attention to your tweets. When you have half a million messages floating across your screen you tend to pay attention to the ones you know add value. Make your tweets, short though they may be, matter. Join the discussion and participate so that you won't be ignored at the end of the day.
Doing these things will make a huge difference in your bottom line with Twitter marketing. You can also use them in other social networking situations to make your business really take off. Things you want to avoid at all costs are blatant self promotion, not returning follows (people will drop you faster than a hot potato for this), and offending your audience.
Avoiding those things while working to incorporate the three rules above in your Twitter marketing efforts should help you build a solid stream of subscribers and buyers. Most people find Twitter to be a pleasant addition to their Internet marketing efforts and a great tool for list building when used properly as described above. How can you use Twitter to make your marketing message?
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