Driving Traffic Away?

As internet marketers, no matter what our niche, we live and die by traffic -- the visitors to our web site.

If nobody sees the site we don't have a chance of making sales (of our own products or products we promote as affiliates). That's simple.

But a lot of marketers drive traffic to their site only to squander it once it's there. Let me "tell on myself" as an example.

Before I even knew what "internet marketing" was, I was buying domains that had built-in (type-in) traffic and redirecting those people to a matching product via an affiliate link. I made some money but I was wasting that traffic -- with no way to follow-up about 98 out of 100 people hit my site and then were gone.

When I realized what a waste that was I did some research, found out about autoresponders and list building, and started doing (at least somewhat) what we now consider internet marketing.

I learned from my mistake, right?

Well, a month or two ago I was listening to the recording of a top internet marketer and in response to being asked if he used AdSense on his sites he said, "Why would I want to send my traffic somewhere else for a few cents when I could promote my own products?"

BAM! It's kind of obvious now that I think about it, but I realized I was wasting an opportunity on some of my blogs and other sites -- in exchange for a few cents a click I was telling my traffic to take a hike.

I know I'm not "normal" in the internet marketing world -- I have multiple products that I've created. But even people who have NOT created their own products typically promote multiple products as an affiliate.

Would you promote a product for a few cents commission each? Nope! So why use AdSense on a site?

Because it's dead easy, that's why!

My first thought when I heard the marketer say that was, "Yeah, you have multiple employees and can just tell someone to replace all the AdSense ads with your own promos. But most of us are doing all the work ourselves."

And then I realized -- I have all my links in one place anyway (a link cloaker), why not create a way that would allow those links to show up in ad blocks the same size as AdSense?

I like nothing better than a programming challenge, and a couple days later I was opening a page or blog, deleting the AdSense code, and pasting in a line of code from the new tool I created.

It does two things that are very important:

1. It allows me to promote ONLY the products I want to promote.

2. It allows me to make DOLLARS in commissions instead of just pennies per click.

Now I'm promoting my own products on my blogs and sites, or products that I really believe in. And since I choose which ads can appear on any given site, I know they match the content perfectly (something AdSense would get wrong an amazing number of times).

I'm now a big believer in promoting products I select rather than sending people off into the wild blue yonder and trying to make a few cents for their click. And since I'm controlling what they click on, I can better direct the traffic that gets to my web site.

Take a look at what happens when visitors hit your blog or site -- for all those people who don't buy or opt-in, what's the plan for those folks? Where are you going to direct them next?

If you're not a programmer, don't worry. You can do the same thing yourself. Just get together the products you want to promote and using something like KompoZer of Dreamweaver, create a few little ad blocks and save them to your drive.

When you put up a new blog or a new web page, instead of pasting in the AdSense code, paste in one of those ad blocks you saved, instead.

To easily replace your Adsense ads with ads promoting the products YOU choose, see the AdSense Eliminator site for a tool that does the complete job. Article Source: http://EzineArticles.com/?expert=Jay_Jennings